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SO/ Sofitel hotels are a playful mix of sophistication and the dynamic style of each locale. Highly creative and fashion-led, each SO/ Sofitel is an avant-garde masterpiece imaginatively inspired by an iconic, signature designer. Energetic, social and bursting with individual character, SO/ Sofitel hotels are the places to see and be seen. With SO/ Sofitel’s unique 'Just Say SO' attitude, guests can enjoy service excellence delivered with an audacious and fashionable twist.

New Exciting Destinations

SO/ Sofitel hotels are more than just sophisticated lifestyle addresses. They are exciting and sought-after “places to be” for the trendiest and most discerning socializers. Prepare for irresistible social experiences as a line-up of playful and one-of-a-kind SO/ Sofitel hotels are to be unveiled soon.

  • SO/ Sofitel Berlin (2018)
  • SO/ Sofitel Auckland (2018)
  • SO/ Sofitel Kuala Lumpur (2020)
  • SO/ Sofitel Samui (2020)
  • SO/ Sofitel Jakarta (2021)
  • SO/ Paris (2021)

Fashion Signature

A truly unique collection of intriguing design hotels, each SO/ Sofitel is an artistic vision brought to life by a celebrated name from the sophisticated world of fashion and design. From singular in-room touches to captivating installations in public spaces and stunning interior themes and motifs, each SO/ Sofitel playfully embraces the imagination of their very own signature designer. Expressing individual style, and the captivating spirit of each destination, SO/ Sofitel members of staff have their own designer uniform which they are encouraged to complement with their own personal pieces.

SO In-room Experience

Revel in luxuriously intimate spaces designed with the guest in mind. Featuring artistic furnishings, inspired architecture, playful accessories and enchanting interiors, SO/ Sofitel guestrooms are individual canvases painstakingly created by famed interior designers. Contemporary touches include in-room WiFi access, leading edge technology and thoughtful designer amenities. Sink into the Sofitel signature MyBed™, explore the complimentary minibar and discover an enticing range of local snacks and herbal drinks, or unwind over a decadent cocktail and just have fun.

Rhythm & Tunes

Home to social butterflies of all shapes and sizes, SO/ Sofitel’s musical scene sets the stage for uniquely stylish parties. Whether on a rooftop bar looking out on the pulsating cityscape or on an exotic beach, SO/ Sofitel’s DJ booth is home to a variety of rhythms including world music, lounge classics, house music, chill-out beats and contemporary music. In addition, SO/ Sofitel plays host to a range of world-famous DJs throughout the year, with the very best leaving their mark by curating a special playlist for guests to enjoy.

Surprising Events & Social Experiences

SO Party: pool parties, beach parties, garden parties are the coolest events in town for the hottest days – and nights. In SO/ Sofitel’s glamorous urban oases, a stylish and sophisticated playground awaits. This is the gathering place to see and be seen, attracting high-profile celebrities and socialites. Take a refreshing dip in cool waters, savor deliciously decadent food and drinks, and party from afternoon until late at night. With sleek surroundings and a DJ to set the mood, a SO Party is where you want to be.


Blending sophisticated French expertise in cosmetology with intricate local knowledge and wellness rituals, SO/ SPA offers a unique health spa experience in exclusively designed relaxation spaces. Discover a heightened world of wellbeing and serenity with an inspired selection of treatments and therapies, or indulge in an invigorating and rejuvenating hot sauna. SO/ FIT is an innovative health and fitness concept that combines state-of-the-art gym equipment with signature exercise programs such as SO Yoga. Complementing SO/ Sofitel’s wellness offering is HIS & HERS, a playful set of personal care amenities. HIS & HIS and HERS & HERS are also available.

All SO/ Sofitel destinations

Our unique collection of lifestyle luxury hotels bursting with local energy

  • SO/ Sofitel Auckland (Opening October 2018)

    Auckland | SO/ Sofitel Auckland (Opening October 2018)

    The highly anticipated SO Sofitel Auckland strategically located in the heart of Auckland's…

  • SO/ Sofitel Mauritus

    bel ombre | SO/ Sofitel Mauritus

    So Sofitel Mauritius is a radiant oasis where Thai architect Lek Bunnag's inimitable architecture is enhanced by exclusive designs from…

  • SO/ Sofitel Bangkok

    bangkok | SO/ Sofitel Bangkok

    A 30-storey urban design hotel in Bangkok, created by a reputable Thai Architect and five Thai interior designers, linked to French elegance…

  • SO/ Sofitel Singapore

    singapore | SO/ Sofitel Singapore

    So Sofitel Singapore is a boutique luxury hotel with unlimited Wi-Fi access located in the Central Business District. Walking distance to Marina Bay…

  • SO/ Sofitel Hua Hin

    Hua Hin | SO/ Sofitel Hua Hin

    The playful and stylish SO Sofitel Hua Hin is located directly on Cha Am beach with historical eminent...

  • SO/ Sofitel St Petersburg

    St. Petersburg | SO/ Sofitel St. Petersburg

    Don't miss the first SO Sofitel hotel in Russia, located in the heart of the rich cultural center of St. Petersburg…

  • SO/ Berlin Das Stue

    Berlin | SO/ Berlin Das Stue

    The listed building of the former Royal Danish Embassy was built at the end of the 1930s…

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* Prices start from. Offer subject to the hotel's conditions and availability. See the sales conditions for the rate. Depending on the country, these prices may not include taxes, may include VAT only or may include all taxes (VAT and city tax). When prices do not include all taxes, the relevant taxes (VAT and/or city tax) will be stated in the following stages of the reservation process. The price is only guaranteed at the time of reservation.

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